99 Problems But Battlefield 3 Ain't One

Did anyone else see this ad on TV during NFL games this weekend? I remember enjoying the TV ads for Gears of War 2 (the GoW3 ads were a disappointment to me), but this is awesome. EA, if you're trying to get me excited for Battlefield 3, then well done.

Oh, and don't forget the multiplayer beta is open to the public this Thursday.

Battlefield 3 / Jay-Z -- "99 Problems" Full-Length Gameplay TV Ad [YouTube.com]