Someone once said that the guy that invented money was smart, but the guy that invented the poker chip was a genius. I suppose the same could be said for Microsoft Points, Facebook Credits, Wii Points and all the rest because according to a recent report, in Q2 2011 consumers spent more on video game content than they did buying physical video and PC game software. "Content" seems to be defined as anything except physical games, including in-game content, game downloads (including mobile games like on on your iPhone), game rentals and everything else.
To me it's a staggering number, and indicative of where the industry is headed. A few years ago I don't even think I'd heard of the term "DLC," but now if I love a game I won't think twice about spending 1,200 Microsoft Points on new maps. And iPhone and iPad games? What's a couple of bucks if I can get a few good hours out of it (or, more importantly, if it will distract my kids for 15 minutes).
"It adds up" is apparently an understatement.
Consumers spent additional $1.74 billion on video game content in Q2 [BGR.com]